Haier 1.36 billion, the U.S. 12.8 billion, 1.05 billion Hisense, Kelon 980 million, LG9.5 billion, Oaks 850 000 000, Panasonic 650 million, Pescod 580 000 000 ... ... Yesterday morning, the country held in Guangzhou, the United States, "2005 Air Pop Trends conference "on the air-conditioning brand with customers domestic and abroad to sign up to 10.81 billion yuan in large orders, 515 million units in famous air-conditioning products, will be sold through a national network of U.S. large and comprehensive to seize the domestic market.
2004, the States United States, including more than 60 cities, including Hong Kong and the region has a vast network of more than 200 stores. And to 23.88 billion yuan of annual sales reelection Ministry of Commerce, 30 strong chain of home appliance chain business leader, to lead the Chinese home appliance retail industry. In 2005, Gome plans 366 new stores, thus, the overall size of the country the United States will exceed 500, sales of 46.8 billion yuan. One air-conditioning sales expected to exceed 6.5 billion, 280 million.
Since 2000, the air conditioning industry in China has appeared more than 400 brand, with the escalation of the core technology, ever-changing needs, often in an increasingly competitive. Chinese home appliance market has experienced time and again, "reshuffle", China's market are fewer than 50 brands. Since 2003, air-conditioning brand out rate surged from 30% to 60%. 25 mainstream air-conditioning brand, accounting for 97% of the market share, the brand is highly concentrated.
Air conditioning products recalled the country's history of U.S. business in 1999, GOME formal specification air conditioning sales and service system, just six years time, the country's air-conditioned U.S. sales from 4.86 million units in 1999, soared to 205 million yuan 221 million units in 2004, 5.2 billion.
2005, China's air conditioner market capacity will exceed 28 million units, but with changing needs, technology upgrades, channel integration, the Chinese air conditioner market will show five major trends:
1, with the core technology upgrades, air conditioning brand will further increase the degree of concentration, a smaller scale, lack of core technology, manufacturers will lose out.
2, with the signing of businesses large orders, underwriting, customize, scale procurement approach will further advance the production of upstream manufacturers will be more planned, thus reducing production costs. Thus, with the exception of 2005, the new high technology, the air conditioning will further lower the overall price. High-quality, low-cost product is the largest market demand. States United States in 2005 by a large purchase orders, reduce procurement costs, faiths, air conditioning prices to fall about 10-30%.
3, with the large chain's rapid expansion of the network, the terminal will be more intense competition, a regional appliance chain of survival have been seriously squeezed at the same time range between manufacturers and retail outlets will also further integrate the agent . Consumers to buy air-conditioning will be more concentrated in the powerful chain stores.
4, a national home appliance chain on the 23 depth of the market development will inevitably lead to the integration of its market channels for the terminal, while the market will directly lead to 23 channels of re-shuffling.
5, with the escalation of global energy shortages, environmental awareness growing, people want to raise healthy living environment, health, energy, furniture trends of air conditioning has become.
2004, the States United States, including more than 60 cities, including Hong Kong and the region has a vast network of more than 200 stores. And to 23.88 billion yuan of annual sales reelection Ministry of Commerce, 30 strong chain of home appliance chain business leader, to lead the Chinese home appliance retail industry. In 2005, Gome plans 366 new stores, thus, the overall size of the country the United States will exceed 500, sales of 46.8 billion yuan. One air-conditioning sales expected to exceed 6.5 billion, 280 million.
Since 2000, the air conditioning industry in China has appeared more than 400 brand, with the escalation of the core technology, ever-changing needs, often in an increasingly competitive. Chinese home appliance market has experienced time and again, "reshuffle", China's market are fewer than 50 brands. Since 2003, air-conditioning brand out rate surged from 30% to 60%. 25 mainstream air-conditioning brand, accounting for 97% of the market share, the brand is highly concentrated.
Air conditioning products recalled the country's history of U.S. business in 1999, GOME formal specification air conditioning sales and service system, just six years time, the country's air-conditioned U.S. sales from 4.86 million units in 1999, soared to 205 million yuan 221 million units in 2004, 5.2 billion.
2005, China's air conditioner market capacity will exceed 28 million units, but with changing needs, technology upgrades, channel integration, the Chinese air conditioner market will show five major trends:
1, with the core technology upgrades, air conditioning brand will further increase the degree of concentration, a smaller scale, lack of core technology, manufacturers will lose out.
2, with the signing of businesses large orders, underwriting, customize, scale procurement approach will further advance the production of upstream manufacturers will be more planned, thus reducing production costs. Thus, with the exception of 2005, the new high technology, the air conditioning will further lower the overall price. High-quality, low-cost product is the largest market demand. States United States in 2005 by a large purchase orders, reduce procurement costs, faiths, air conditioning prices to fall about 10-30%.
3, with the large chain's rapid expansion of the network, the terminal will be more intense competition, a regional appliance chain of survival have been seriously squeezed at the same time range between manufacturers and retail outlets will also further integrate the agent . Consumers to buy air-conditioning will be more concentrated in the powerful chain stores.
4, a national home appliance chain on the 23 depth of the market development will inevitably lead to the integration of its market channels for the terminal, while the market will directly lead to 23 channels of re-shuffling.
5, with the escalation of global energy shortages, environmental awareness growing, people want to raise healthy living environment, health, energy, furniture trends of air conditioning has become.
