Google recently launched Google Place Search, totally integrating Google Place pages with organic results for any search terms that Google perceives as local, including [New York pizza]. This new results format provides more details instantly to users, and provides new opportunities for enterprise owners - as well as new challenges.
What Has Changed?
Prior to Google Place Search, there was a clear separation between organic search results, paid search results, and Places results. Sponsored ads had been placed at the top and right-hand side of the page. Under the paid results came the "7-Pack," a map accompanied by seven Google Places organization results. Scroll beyond the 7-Pack, and you'd locate the organic search results.
Google Place Search and Google Boost have blurred these lines, giving a significant advantage to businesses with a Google Place account. One of the 1st changes the user could notice is that the map has shifted from the major search results section to the right-hand side of the page. As the user scrolls down, the map remains visible at the top appropriate corner. Paid search results will continue to appear at the top of the page, but business owners can now use Boost to generate a paid result that draws from the data on their Place page. Boost users will be differentiated from the other Place results with a different colored map pin.
The most considerable change to come along with Google Place Search is the complete integration of Places with organic results. The 7-Pack has been demolished; instead, Place results are included among the organic search listings. In the past, a organization with a well-ranked web site could simply surface multiple times on the results page: once within the 7-Pack, and again inside the organic results. Google has now combined the results to eradicate duplicates. A organization with great organic rankings will continue to show up near the top of the list, but details from its Google Place page, like photos or customer reviews, will now be included within the result listing.
What Does This Entail For You?
Because Google is now which includes Place pages directly within the organic search results, a business fighting for the top search result may possibly find itself competing against companies that do not even have a web site at all. The Google Place Search algorithm includes Place pages inside the search results based on reviews and perceived relevancy. So, if a organization doesn't have an Internet site but does have a Place page with plenty of relevant content and lots of favorable customer reviews, it could rank more highly than a organization with a good web site but no reviews or content on its Place page.
Google Place Search has made it more critical than ever for organization owners to claim their Google Place page and listings at review web sites including Yelp, Kudzu, and Citysearch. Google places considerable importance on customer reviews. To reap the benefits of these developments, companies should strive to obtain as a lot of positive reviews as possible via customer follow-up and reply quickly to any negative reviews through a reputation management strategy with the aid of an Atlanta SEO Company.
What Has Changed?
Prior to Google Place Search, there was a clear separation between organic search results, paid search results, and Places results. Sponsored ads had been placed at the top and right-hand side of the page. Under the paid results came the "7-Pack," a map accompanied by seven Google Places organization results. Scroll beyond the 7-Pack, and you'd locate the organic search results.
Google Place Search and Google Boost have blurred these lines, giving a significant advantage to businesses with a Google Place account. One of the 1st changes the user could notice is that the map has shifted from the major search results section to the right-hand side of the page. As the user scrolls down, the map remains visible at the top appropriate corner. Paid search results will continue to appear at the top of the page, but business owners can now use Boost to generate a paid result that draws from the data on their Place page. Boost users will be differentiated from the other Place results with a different colored map pin.
The most considerable change to come along with Google Place Search is the complete integration of Places with organic results. The 7-Pack has been demolished; instead, Place results are included among the organic search listings. In the past, a organization with a well-ranked web site could simply surface multiple times on the results page: once within the 7-Pack, and again inside the organic results. Google has now combined the results to eradicate duplicates. A organization with great organic rankings will continue to show up near the top of the list, but details from its Google Place page, like photos or customer reviews, will now be included within the result listing.
What Does This Entail For You?
Because Google is now which includes Place pages directly within the organic search results, a business fighting for the top search result may possibly find itself competing against companies that do not even have a web site at all. The Google Place Search algorithm includes Place pages inside the search results based on reviews and perceived relevancy. So, if a organization doesn't have an Internet site but does have a Place page with plenty of relevant content and lots of favorable customer reviews, it could rank more highly than a organization with a good web site but no reviews or content on its Place page.
Google Place Search has made it more critical than ever for organization owners to claim their Google Place page and listings at review web sites including Yelp, Kudzu, and Citysearch. Google places considerable importance on customer reviews. To reap the benefits of these developments, companies should strive to obtain as a lot of positive reviews as possible via customer follow-up and reply quickly to any negative reviews through a reputation management strategy with the aid of an Atlanta SEO Company.
